If you are using the Adobe Marketing Cloud, you may already have Adobe TagManager included in your package. I have recently started using it and wanted to share the experience, so keep reading for my first impressions Adobe Tag Manager Review.
You’ll find TagManager in the admin console in a
tab simply labelled ‘Tag Manager’. It’s very simple to create a new empty container in order to get started. Once created, the Container Environment Overview lets you manage the process of creating and deploying code to your website. You also have access here to the code you need to put on your site itself. I would recommend caution here, but happily there’s a very elegant system to comprehensively test your code before sending it live. TagManager also archives all your past versions, making rolling back a breeze if required.
In terms of adding tracking code to TagManager there are 3 options. Custom Core Javascript which will probably be fairly static if you need to use it at all. Product Code, which gives a list of Adobe Products you can integrate, so you would add your SiteCatalyst, Test and Target etc code here. Finally there is custom code, and this is the interesting one for me, it allows you to add all that Javascript that has been clogging up our website for all these years! I started with some remarketing code for Facebook and found it quite simple to implement, test and send live.
Once in custom code, you have the option to add different components by type: HTML, Javascript, Image Beacon, Remote Javascript or iFrame. On choosing an option, there are a number of other options you can choose from to conditionally use the code based on a number of different criteria from where on the site the user is, to what values are set in cookies. This was very easy and intuitive to set up and a must for my particular use case.
Not being a developer, I did have a few issues with my code, but was easily able to test and troubleshoot before finally going live to the delight of my stakeholder.
This took me the best part of a morning to sort out. Given that our Development team has a minimum two weeks turnaround, and that’s if your change is deemed a priority, this represents nothing less than a sea change in our capability for tracking.
So, in short, I’m very happy with TagManager, thank you to Elisa DBI for helping us out with the installation. Looking at James’ post with the tag management feature wish list, TagManager meets most but not all. You can’t declare the position of TagManager, the code goes in the footer, ruling out using it for some tags, for example: personyze. It doesn’t come with a specific javascript debugger, but does have a decent solution for testing. Based on my short experience at this point, it is a useful add on for existing Adobe customers.
James, I can’t wait to see what vendor you select and even if there is one that meets all of your exacting criteria, there should be! I’d love to hear about anyone’s experiences using TagManager in the comments below; or any comparisons you can make with other vendors.
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